Döner Haus Builds National Footprint With 40+ Franchise Units Awarded
In just a short period, Döner Haus has evolved from a single New York City restaurant into a rapidly expanding franchise system. Founded in 2023 and franchising since late 2024, the Berlin-style döner kebab concept has awarded more than 40 units nationwide, with six locations set to open in early 2026.
The speed of this expansion reflects both strong consumer response and franchise operator conviction.
Early Success Set the Stage for Franchising
Founder Nikolaus von Solodkoff launched the first Döner Haus location in Manhattan’s East Village in 2023. The store quickly generated buzz and delivered approximately $1.9 million in revenue during its first year.
Encouraged by this performance, the company expanded with additional corporate locations across the NYC metro area before officially launching its franchise program at the end of 2024.
Within months, franchise agreements were secured across New York, Florida, and California.
Current Expansion Snapshot
The brand’s development pipeline includes:
• More than 40 franchise units awarded
• Two operating franchise locations in Queens, NY
• 15 signed contracts across New York
• Five openings planned in the first half of the year
• Six additional openings scheduled for early 2026
This coast-to-coast footprint demonstrates the scalability of the concept across diverse regional markets.
Authenticity Driving Consumer Loyalty
Döner Haus specializes in Berlin-style döner kebabs — a globally established street food category that has yet to reach full mainstream adoption in the U.S.
Each kebab features halal beef or chicken served in crispy Turkish pide bread, layered with fresh vegetables and house-made sauces. The product’s authenticity has been a significant growth driver, particularly among customers familiar with European döner culture.
The brand benefits from a broader trend toward international cuisine exploration. As American diners seek new flavor experiences, Döner Haus offers a category that feels both authentic and accessible.
Lower Risk, Higher Scalability
From an investment perspective, Döner Haus differentiates itself through a lower-risk buildout model.
• Investment under $400,000
• Small-format locations (approx. 750 sq. ft.)
• Royalty set at 3%
• Marketing fee of 2%
• Delivery-friendly layout
These economics reduce capital exposure per location and allow franchisees to pursue multi-unit development more confidently.
The majority of franchise partners commit to multiple units early, recognizing that prime territories move quickly once a concept proves successful.
Long-Term Vision
While early growth has been rapid, leadership remains focused on sustainable expansion. The brand’s goal is not simply to add units, but to build a strong national footprint supported by operators who can grow alongside the company.
With over 40 units awarded and new openings planned across multiple states, Döner Haus is establishing itself as one of the most promising emerging franchise brands in the fast-casual dining category.
