Franchise Lead Generation
Many businesses rely on their Sales Department to generate their revenue, but not all companies have a specific department dedicated to lead generation. Generating leads is vital to any company’s success, because, without leads, there would be no sales, and without sales, there would be no revenue or growth.
Corporations that don’t employ lead generation experts will have to outsource this strategy to a lead generation company. The lead generation market is competitive and many agencies provide this service. But to choose the right agency to partner with is the ultimate task.
Here are 5 companies I recommend that will Generate Reliable, Consistent and Valid Leads for your business. In addition, I will focus specifically on the Franchise industry in the Canadian and the US market.
Business Exchange
With 21 years of industry experience, Business Exchange is Canada’s largest marketplace and most resourceful database of businesses, franchises, and commercial real estate for sale. The company started with distributing free print magazines that connect business owners to business buyers, but for the last decade, their core services have expanded to include exclusive guaranteed lead programs for their customers. With that said, they utilize all mediums and channels to maximize exposure for their clients looking to generate leads for their franchises.
BizBuySell
BizBuySell is the United States’ largest business for sale marketplace, with more business for sale listings, more unique users, and more search activity than any other service. However, within the Canadian market, their website’s traffic is significantly lower than Business Exchange and their bounce rate is higher. BizBuySell definitely takes the lead with the business for sale opportunities, but generating leads for franchise opportunities, they are lacking in that forefront. They only offer an online portal for customers to browse from with no specific lead program catered to lead generation.
Franchise Gator
Franchise Gator is another online platform that lists franchises for sale, unlike Business Exchange and BizBuySell, they do not list any businesses for sale. Their sole focus is on franchises. As a result, their bounce rate is really high and website traffic is low. The appearance of the website is not user-friendly and appealing, so visitors will want to leave their page.
BusinessforSale.com
Similar to Franchise Gator, BusinessforSale.com appears to be purely a listings website but has more listing categories to choose from. Like the Business Exchange and BizBuySell, it promotes business brokers and business opportunities. The downside of the site is that it has a lot of writing and not visually appealing. On the positive side, the website offers listings in other countries.
BetheBoss.ca
Last but not the least, Betheboss.ca caters to the Canadian market and is home to many entrepreneurs wanting to be their own boss. There are a lot of resources such as articles, blogs, and videos on helping business owners start their franchise careers. Therefore, it’s a great website for listings and getting advice on how to be a successful franchisee, but if you’re looking to buy a business or work with a broker, Betheboss.ca won’t be able to help you because it doesn’t have any business for sale listings.
To conclude, all these companies serve their purpose in helping business owners and franchisors connect with potential buyers and franchisees. However, if I were to pick a winner that franchise owners hire as an agency for lead generation, it will have to be Business Exchange! I highly recommend Business Exchange because it encompasses all lines of business services; their website rank the highest in Canada, they have a comprehensive database of listings, a steady website traffic flow both organic and paid, and most importantly, it is THE ONLY organization that offers a unique lead generation program that guarantees leads.
