How a Reno FYZICAL Clinic Reached 400 Monthly Patients in Just Months
Entrepreneurs entering the healthcare sector often look for business opportunities that combine financial growth with meaningful impact. For Simon and Christine Buesnel, that opportunity arrived in the form of FYZICAL Therapy & Balance Centers.
The couple opened their Reno clinic in 2024 after identifying the brand as a strong match for their values and professional goals. Within only five months, the clinic achieved more than 400 patient visits per month, highlighting both strong local demand and the effectiveness of their community-focused strategy.
Finding a Franchise With Real Impact
The Buesnels wanted more than a standard business opportunity. They were searching for a concept that would allow them to make a tangible difference in people’s lives.
FYZICAL’s emphasis on balance therapy, rehabilitation and fall prevention stood out immediately. These services address important healthcare needs, particularly among older adults who are at higher risk for mobility issues and falls.
For Christine, the mission of improving health and wellness aligned closely with her personal values. Simon also recognized the life-changing impact such services can have for individuals struggling with mobility challenges.
The franchise model offered the ideal combination of structure, training and flexibility.
Launching and Scaling the Clinic
When the Reno location opened, the couple quickly divided responsibilities to accelerate growth.
Christine concentrated on internal operations, building a strong team and ensuring the clinic maintained high standards of patient care. Simon dedicated his time to promoting the clinic throughout the community and developing strategic partnerships.
Their coordinated approach allowed them to establish both operational stability and local awareness within a short period of time.
Community Marketing Creates Momentum
Instead of relying solely on traditional advertising, the Reno clinic focused on building genuine relationships within the community.
Participation in local networking groups and business organizations helped introduce the clinic to residents who were seeking rehabilitation services.
These relationships generated referrals and word-of-mouth recommendations that fueled steady growth. Patients often arrive after hearing about the clinic through trusted community connections.
The Buesnels also created unique promotional tools, including QR-based information cards that highlight the clinic’s specialized services.
The Importance of Workplace Culture
Christine believes that the success of any healthcare organization begins with its internal culture.
The Reno clinic prioritizes collaboration, accountability and open communication among staff members. Employees are encouraged to share ideas, participate in decision-making and contribute to the clinic’s long-term vision.
Professional development opportunities are also an important focus. Staff members receive support for additional training and are recognized for achievements and performance milestones.
This supportive environment helps ensure that every patient receives attentive and compassionate care.
Patients at the Center of Everything
For the Buesnels, the greatest reward comes from seeing the transformation patients experience through therapy.
Many individuals begin treatment with mobility challenges that limit their independence. As they progress through rehabilitation programs, they regain strength, balance and confidence.
Patients often express appreciation not only for the results but also for the welcoming atmosphere created by the clinic’s team.
Some even describe their visits as feeling like returning to a familiar and supportive place.
These moments reinforce the couple’s belief that they chose the right franchise opportunity.
About FYZICAL Therapy & Balance Centers
FYZICAL Therapy & Balance Centers is a leading physical therapy franchise specializing in rehabilitation and balance treatment services. Founded in 2012 by franchising expert Jim Abrams, the company began expanding through franchising the following year.
The brand now includes more than 600 locations across 46 states. FYZICAL’s approach integrates traditional physical therapy with advanced balance, vestibular and fall-prevention programs that help patients improve mobility and overall quality of life.
