Princeton Equity Invests in KidStrong to Drive Franchise Expansion
KidStrong is entering a new phase of growth following a strategic investment from Princeton Equity Group. The children’s enrichment franchise has built a strong reputation for delivering structured programs that develop mental, physical and emotional strength in young learners.
This investment underscores the increasing demand for high-quality, out-of-school programs that focus on building life skills alongside academic support.
Inside the KidStrong Program Model
KidStrong’s approach is rooted in a carefully developed curriculum that combines elements of education, athletics and behavioral development. Programs are delivered in short, high-impact sessions designed to keep children engaged while driving measurable progress.
The training framework focuses on three core areas:
Life skills development through activities that reinforce discipline, teamwork and confidence
Physical training that improves strength, balance, coordination and endurance
Mental development through structured challenges that enhance focus, creativity and decision-making
By combining these elements, KidStrong creates a comprehensive development experience that resonates with both children and parents.
A Fast-Scaling Franchise Concept
The brand was founded in 2015 by Matt Sharp, Megin Stein and Lincoln Brown with a mission to redefine youth enrichment. After proving the concept at the local level, the company began franchising in 2019 and quickly expanded across North America.
Today, KidStrong operates a growing network of centers with hundreds more in development. Its scalable model, supported by standardized training and operational systems, has attracted strong interest from franchise investors.
Revenue is driven primarily through membership programs, supplemented by camps, events and additional services, providing multiple income channels for franchise owners.
Strategic Backing from Princeton Equity Group
Princeton Equity Group specializes in supporting growth-stage franchise brands, making it a strong strategic partner for KidStrong. The investment is expected to accelerate expansion while enhancing operational capabilities and franchisee support.
Both organizations share a long-term vision of building a category-leading brand that delivers consistent value to families and franchise partners.
Positioned for Long-Term Growth
KidStrong operates in a sector with strong underlying demand, driven by increasing parental focus on child development beyond academics. Its differentiated model and proven results position the brand for sustained expansion.
For investors and entrepreneurs, KidStrong represents a high-growth franchise opportunity backed by strong fundamentals, increasing consumer demand and now, institutional support to scale even further.
