Breakfast-and-Lunch Franchise Focuses on Scalability and Guest Experience
The Big Biscuit is preparing for another major year of development as the breakfast-and-lunch franchise continues expanding across strategic markets in 2026. Backed by new leadership, evolving menu innovation and disciplined franchise growth, the company is entering its next stage with a strong focus on operational stability and long-term scalability.
Instead of pursuing aggressive nationwide expansion, The Big Biscuit is concentrating on sustainable growth that protects the consistency, hospitality and community-centered culture the brand has built over the past 25 years.
With 30 restaurants already operating, the franchise is positioning itself for controlled development while strengthening the systems that support franchise operators and guest satisfaction.
New Leadership Signals the Brand’s Next Phase
The company recently named Chad Offerdahl as president and CEO, marking a leadership transition rooted in continuity and operational experience.
Over the last 15 years, Chad has worked closely alongside his father, David Offerdahl, helping shape the franchise’s culture, systems and operational standards. His experience within the business has played a significant role in building the foundation that supports the company today.
The leadership announcement comes shortly after the brand celebrated its 25th anniversary and opened its milestone 30th location, both important moments that reflect the company’s steady growth trajectory.
As president and CEO, Chad will oversee franchise development, operational strategy and long-term expansion initiatives, while David remains involved with the company as owner and partner.
Leadership says the objective moving forward is to scale the systems and operational model already driving results rather than changing the company’s identity.
This continuity is expected to help The Big Biscuit maintain brand consistency as it enters additional markets throughout the Midwest and beyond.
Menu Innovation Continues Driving Customer Engagement
The Big Biscuit is also strengthening its menu strategy with new offerings designed around customization, flavor variety and group dining opportunities.
One of the most important additions is the Build-Your-Own Breakfast Sandwich, which became a permanent menu item after generating strong customer response during testing.
The customizable platform allows guests greater flexibility while reinforcing the company’s focus on listening to customer preferences and adapting quickly to dining trends.
The franchise has also expanded its lineup of shareable menu options with the launch of the Biscuit Basket featuring four freshly baked buttermilk biscuits. In addition, the Biscuit Trio has officially returned as a permanent offering after becoming a guest favorite.
Signature products continue helping the brand stand out within the breakfast category. The Bonut combines biscuit dough with French toast batter before being fried and coated with powdered sugar, while the Loaded Sticky Biscuit features cinnamon-filled dough topped with icing, cranberries and pecans.
Leadership believes these menu additions help increase group orders, drive add-on purchases and strengthen the overall brunch experience.
To expand lunch appeal, The Big Biscuit also introduced the Nashville Hot Chicken Sandwich, adding a spicy and highly craveable option to the daytime menu.
Franchise Development Targets Strategic Markets
The company’s expansion strategy for 2026 remains focused on markets that support its daytime restaurant model and hospitality-first culture.
Kansas continues serving as a key growth territory, with four additional restaurants planned within the state this year. Leadership views this expansion as an opportunity to strengthen market presence while maintaining operational consistency across locations.
Beyond Kansas, the franchise is exploring new opportunities in Little Rock, Arkansas, and continuing to prioritize Texas as a major long-term development market.
The company is focusing on family-oriented communities, suburban trade areas, college markets and locations with strong daytime traffic patterns that complement breakfast and brunch dining concepts.
Leadership believes intentional market selection is critical to maintaining operational efficiency and long-term franchise performance.
The Big Biscuit Continues Prioritizing Operational Discipline
As the franchise system expands, operational discipline remains central to the company’s strategy.
The Big Biscuit is focused on finding franchise operators who value customer experience, community involvement and execution consistency. Leadership believes sustainable growth depends on partnering with owners who align with the brand’s culture and hospitality standards.
The company also continues emphasizing the simplicity of its daytime operating model, which can appeal to franchisees looking for a restaurant concept without late-night operations.
Rather than chasing rapid growth numbers, The Big Biscuit is concentrating on building a franchise system designed for long-term success and strong guest loyalty.
At the center of the brand’s identity remains the same formula that has driven its momentum for more than two decades: comforting food, welcoming service and an experience that keeps customers coming back.
