Ziebart Scales Franchise Growth Through Innovation, Awards and Dealer Integration

A Legacy Brand Driving Modern Expansion

Ziebart is leveraging more than six decades of experience to accelerate its franchise growth strategy. After achieving one of its strongest revenue years, the brand now operates over 400 locations and maintains partnerships with more than 1,000 dealerships in 37 countries.

Celebrating Performance at Annual Conference

The company’s Las Vegas conference, themed “Double Down on Success,” brought together franchisees to celebrate achievements and align on future growth initiatives. Awards were presented across multiple categories, recognizing excellence in customer service, operations and multi-unit performance.

According to CEO Thomas A. Wolfe, these achievements reflect the discipline and leadership across the franchise network.

Mattiacio Group Sets the Benchmark

Zach Mattiacio received the inaugural Heart of Ziebart Award, honoring individuals who demonstrate strong leadership and a commitment to the brand’s values.

The Mattiacio Group, the largest franchisee in the system, operates 24 locations across New York, Florida, Indiana and Ohio, with additional expansion underway. The group also earned nine awards, including Dealer of the Year.

Innovation and Technology Support Growth

Ziebart continues to enhance its operational capabilities with the launch of the iBart app, designed to improve both customer engagement and internal processes for franchise owners.

Gold Shield Program Expands Service Delivery

The Gold Shield Protection Program allows dealerships to integrate Ziebart’s protection services directly into their operations. This includes offerings such as fabric protection, leather conditioning and paint protection.

Unlike traditional models, where vehicles were sent to Ziebart locations, dealerships can now deliver these services in-house after completing Ziebart training.

Capturing Growth in the Automotive Aftermarket

The automotive aftermarket sector presents a significant opportunity, with consumer spending expected to reach $435 billion this year and surpass $500 billion by 2028.

Ziebart franchisees benefit from a broad service portfolio that includes detailing, paint correction, corrosion protection, window tinting and Rhino-Linings sprayed-on bedliners.

People Continue to Drive Brand Success

While innovation and expansion remain priorities, Ziebart’s leadership emphasizes that its success is driven by its people. Franchise owners and their teams continue to play a critical role in delivering consistent service and supporting the brand’s growth trajectory.